Branding on Youtube

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I know some clients that are backing away from television commercials but I would be cautious on dropping  television ads completely. I would however say being more creative with your ads could pay off, if you utilize them in online channels like YouTube. Creating stories for people to follow on YouTube or teasing your audience with funny commercials with more to come online, are some clever ways companies are using online channels to help spread their branding efforts. Standard commercials are good for more traditional branding, but creative commercials will get you the “viral” exposure you may be looking for. How does it work? Check Out the Graph from Hostgator:

YouTube Sensationalism

YouTube Sensationalism via HostGator

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